What the data says
In Google/Ipsos research, 70% of mobile searchers used click‑to‑call, 61% said it’s most important during the purchase phase, and 47% said they’d explore other brands if a number wasn’t available.
Google Think — The Role of Click‑to‑Call in the Path to Purchase (link).
Not just “old school”
Recent YouGov data shows Americans still prefer phone and email when they need help—because it’s direct, fast, and human‑like. That includes younger shoppers when the stakes are higher.
YouGov — How Americans prefer to contact businesses for customer service (link).
Design matters: show the number
NN/g recommends clear phone and email on a dedicated contact page to increase trust and reduce frustration. Hiding contact options is a conversion killer.
Nielsen Norman Group — Contact Us Pages: Do’s and Don’ts (link).
How Callfy helps Shopify stores
Add a number without hiring. Callfy answers immediately, speaks the caller’s language, and closes sales‑blocking questions in seconds—then logs everything for you.