The Economics of Support: What a Phone Line Costs With People vs. With AI

Wages are just the start. Add turnover and replacement costs and the “people only” model gets expensive fast. Here’s the math—and how AI changes it.

Reading time: 5 minCategory: Operations

1) Baseline: Customer Service Representative wages

According to the U.S. Bureau of Labor Statistics Occupational Employment data, Customer Service Representatives earn median annual wages that vary by state and industry. Use this as your baseline fully‑loaded wage before taxes and benefits.

BLS — Customer Service Representatives (OES 43‑4051) (link).

2) Turnover and replacement costs dominate

Industry reports commonly show 30–45% annual turnover at call centers, with higher rates in certain segments. Replacement costs (recruiting, training, ramp time) routinely run five figures per agent, and the downstream impact on service quality compounds the bill.

DriverTypical RangeNotes
Annual turnover30–45%+Higher in outsourced/high‑stress segments
Replacement cost per agent$10,000–$20,000Recruiting, onboarding, training
Lost productivity$5,000–$8,000Ramp time to full performance

Benchmarks: TechRepublic Call Center Statistics (link), Insignia Resources — 2025 Turnover Rates (link).

3) People vs. AI: illustrative monthly cost model

Line ItemPeople‑OnlyAI‑Augmented
Base labor (1 FTE CSR)Wage ÷ 12
Turnover amortization$10k–$20k ÷ 12Lower (coverage by AI)
After‑hours coverageOvertime / extra FTEsIncluded (24/7 AI)
Training/rampOngoingMinimal
Software/telephonyPer‑seat toolsIncluded in AI platform

In practice, AI handles repetitive calls (order status, returns, FAQs) and keeps a human available for exceptions. This reduces staffing peaks, overtime, and churn pressure—while giving customers instant answers.

Bottom line: Start with BLS wages, then add turnover and after‑hours coverage. AI phone support flattens the curve and delivers 24/7 coverage without hiring.

Try the hybrid model

Publish a phone number, route common calls to AI, and escalate edge cases to your team. You’ll improve service quality and stabilize costs.