Holiday traffic is real (and mobile)
Adobe reports U.S. online holiday sales hit about $241.4B in 2024 (+8.7% YoY), with smartphones driving roughly 54.5% of purchases—late‑night, on‑the‑go shoppers who need instant answers.
Adobe Newsroom recap (link).
Peaks don’t forgive slow responses
On single days, volume spikes are intense: Cyber Monday 2024 hit $13.3B online; during peak hours, shoppers spent $15.8M per minute. If your store can’t respond fast, they’ll seek help elsewhere.
Adobe Cyber Monday recap (link). Additional reporting: Reuters (link).
How Shopify merchants can be 24/7 without hiring
Callfy gives you a 24/7 AI phone agent that answers order status, shipping, returns, and product questions instantly, and routes to a human when needed. No staffing scramble, no missed sales—just holiday‑proof support straight from your Shopify data (with a 14‑day free trial).