1) Cart abandonment is the default—so reduce doubt
Across 49 independent studies, the average cart abandonment rate is 70.19%. Many shoppers leave because they’re unsure about shipping, returns, timing, or post‑purchase help. A visible phone number gives them an immediate path to clarity before they bounce.
Source: Baymard Institute — 49 Cart Abandonment Rate Statistics 2025 (link).
2) People still prefer calling—especially for higher‑stakes questions
Recent research shows a meaningful share of customers still prefer to contact businesses by phone for customer service, particularly when an issue is time‑sensitive or complex. Giving customers a number builds trust and accelerates resolution.
Reference: YouGov — How Americans prefer to contact businesses for customer service (link).
3) Clear shipping and returns cut abandonment
“Extra costs too high” and unclear delivery expectations are top reasons shoppers abandon checkout. A quick call can clarify shipping cost, timing, and return policy—preventing a lost order.
Baymard — Reasons for Abandonments During Cart & Checkout (2025) (link).
4) Gen‑Z calls too—make it fast and human
Despite digital habits, Gen‑Z also uses phone support when they want instant clarity. A number on your store signals real help is available—without waiting for an email.
Reference: YouGov — Customer service contact preferences (link).
5) Multilingual support increases conversions
Shoppers prefer to buy in their own language. Multilingual AI phone support greets customers in the language they’re most comfortable with, removing friction and boosting sales.
CSA Research — Consumers Prefer Their Own Language (link).
Add a number now—keep more carts
Put a phone number on your store today. Let customers call when they need clarity, and keep those orders from slipping away.